BIBLIOMETRIC ANALYSIS OF COMPETITIVE ADVANTAGE IN MARITIME INDUSTRY BASED ON SCOPUS PUBLICATIONS
The maritime industry plays a crucial role in global trade, and exploring the landscape of knowledge on port competitiveness is essential for enhancing their efficiency and sustainability. As the industry faces evolving challenges, examining the global body of research on port competitiveness has become increasingly important for both academic research and practical appli-cations. This bibliometric analysis examines global research trends and key themes related to competitive advantage in the maritime industry, based on publications indexed in the Scopus database. A total of 268 peer-reviewed journal articles were analyzed using citation analysis and co-occurrence mapping through VOS viewer to identify prominent authors, countries, and emerging research directions. Three main research clusters were identified: the competitive advantage of seaports, the resilience of port authorities through strategic collaboration, and cost-effective and sustainable maritime supply chains. The findings emphasize the im-portance of innovation, collaboration, and sustainability in enhancing port competitiveness and optimizing maritime logistics. This study offers insights for future research, particularly in exploring the determinants of competitive advantage, the role of digital transformation and the integration of artificial intelligence in enhancing port efficiency and sustainability.
Competitive Advantage, Port, Bibliometric Analysis, Scopus, VOS Viewer.